Ahead of BreakfastBrief Ahmedabad, Affinity Global’s Neha Saxena Acharya examines how CTV and mobile can complement print and outdoor in festive advertising.

Kantar launches Experience Impact with Qualtrics to connect customer experiences with brand perceptions, benchmark competitors and guide investment decisions.

Gracenote uses content metadata, custom contextual segments and show-level delivery logs to support CTV ad targeting and ...

ZEE-backed BULLET Microdrama is rolling out over 100 AI-powered titles using Trinetra AI, starting with ‘Do Deewane aur Ashiqui’ alongside production partners.

Facebook tests a Reels-first experience in India with a Feed switch-back option, develops a dedicated Marketplace seller app and rolls out free verification.

FTA Global’s study finds AI agents completed 80% of 450 shopping tasks across 50 Indian ecommerce sites, with unclear ...

Whirlpool’s three-film ‘Simply Peerless’ campaign for Luxuriem, created by Creativeland Asia, revives its jingle and will run across digital, social media and OTT.

Paramount Skydance has announced the leadership team expected to lead the combined company after its anticipated acquisition ...

India Today Originals is AACA 2026’s National Winner for Best Documentary History for India Today@50 Episode 2, qualifying for the regional competition.

Traya’s Gaurav Mehrotra explains his AEO DNA Model, linking discoverability, independent credibility and sustained ...

Ameya Velankar discusses AI-led travel discovery and booking, brand building, celebrity partnerships, CTV and measuring marketing impact.

Pradeep Bhatt joins Perfetti Van Melle India as Head – Packaging after seven years at P&G, bringing experience in packaging innovation and sustainability.