After four decades of applied public‑opinion research, one pattern is unmistakable: Undecided voters rarely behave like each other.

You can run a perfect TV ad campaign, optimized for viewability and completion rates, and still be talking to an empty room.

A new analysis from the Absecon Group found that more than 700 candidates this year have run digital ads about data centers.

Advocates face a dilemma in the closing stages of the midterm: engage in the final weeks or wait until the lame duck session?

Sathvik Kaliyur and Jonathan Li started their fundraising firm out of high school. They're now working with some of the ...

A last-minute fight over a farm bill amendment produced an unusual proof of concept this year: a rapid response advocacy ...

During an online discussion hosted by Campaigns & Elections, Republican Jobs Founder Dustin Tropp and Powers Interactive CEO ...

With five weeks until Election Day, campaigns don't need another reminder that Hispanic voters matter. They need to know who ...

Political data brokers are holding their breath to see if state lawmakers will address what they see as big flaws in a new data privacy law.

The 2026 political ad wars are shaping up to be bigger, more digital and more lopsided than either side’s TV spending alone ...

Katie Harbath weighs in on the early days of digital, how campaigns misjudged social media and what the AI era means for politics.

The real power of artificial intelligence isn't creating more content, but increasing your capacity to respond.