WhatsApp’s only major push into digital payments came in July 2022 as Meta invested $5.7 billion in Reliance Jio, India’s largest telecom firm, run by the country’s richest man, Mukesh Ambani. The ...

Meta has made a significant push in recent years to accelerate WhatsApp monetisation through ads and paid messaging. India ...

WhatsApp has become a battleground for AI chatbots like ChatGPT and Perplexity, challenging Meta AI.

WhatsApp announced it's introducing the ability for large businesses to reach customers through voice calls, which will allow ...

The optional new feature uses Meta AI to summarize unread messages in a chat. This summary would only be visible to you, not ...

Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base. WhatsApp ...

Nikila Srinivasan, Vice-President for Business Messaging at Meta, stated that this adjustment aims to simplify the pricing ...

WhatsApp Business has updated its pricing model in India, shifting from a flat 24-hour rate to a per-message rate.

WhatsApp’s new features come amid a broader push to become the go-to platform for businesses to expand their customer base ...

We are releasing insights from a new Meta-commissioned study by Alvarez & Marsal India (A&M India) on the key growth drivers ...

Meta Platforms, the parent entity of social media platforms Facebook, Instagram and WhatsApp, has reportedly mandated ...

Under the updated scheme, companies will be charged for each template message sent, categorized into marketing, utility, and ...