So when Nintendo announced that Game Boy—the original first-gen Game Boy—will exist in Lego form come October 1, our inner ...

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy.

Notably, the finished build includes the Game Pak slot and comes with interchangeable, brick-built The Legend of Zelda: ...

To kick off SDCC 2025 in style, Lego revealed its latest Nintendo collab, as well as new sets from 'Wicked: For Good' and a killer new Arkham Asylum.

The LEGO Game Boy has an age recommendation of 18+, putting it in the LEGO sets for adults category. That’s probably because ...

Right, now for those commercials. In 1989, when the Game Boy was arriving in the United States, the most wonderfully corny ad ...

Lego Game Boy set | $59.99 at Lego Scheduled to arrive October 1, this 421-piece set pays perfect homage to Nintendo's ...

A promo video of the new brick-built Nintendo collaboration has some people confused as to what your $60 will buy you.

Lego’s newest set is a replica of a Nintendo Game Boy, and it’s designed to tap into the millennial nostalgia that’s ruling ...

The 1:1 Game Boy replica (of the O.G. device, not the Color, mind you) is set to release on October 1 of this year, and ...

Build a piece of gaming history with LEGO as they unveiled their new Game Boy set that features cartridges and so much more ...