This will be Delta's third CES appearance following the conference's first keynote remarks by an airline in 2020, as well as in 2023 when Delta announced fast, free onboard Wi-Fi across its fleet for SkyMiles Members.

Delta Air Lines CEO Ed Bastian will hold a keynote talk at Sphere in Las Vegas during the CES tech show in January — the carrier’s latest move to make a big splash at the annual convention focused on consumer technology and innovation. The Jan. 7 talk will focus on the airline’s “vision for the future of travel,” according to Delta.