Dak Prescott has made it clear that if you play for the Cowboys and don’t believe in winning the Super Bowl, you'd better not show up.

Dallas Cowboys star quarterback Dak Prescott echoed comments from All-Pro OL Tyler Smith, and believes the team has a real shot to be a Super Bowl contender.

SportsLine expert Jimmie Kaylor reveals five betting hot takes and longshot bets for the Dallas Cowboys during the 2025 NFL season

Dallas Cowboys offensive lineman Tyler Smith set Super Bowl expectations for the team going into the 2025 season after bold additions in offseason.

The Dallas Cowboys have made a rather egregious error with a t-shirt celebrating their last Super Bowl win. Dallas Cowboys head coach Barry Switzer holds the Lombardi trophy while talking to NBC sportscaster Greg Gumbel after a victory against the Pittsburgh Steelers in Super Bowl XXX / The Arizona Republic-Imagn Images

It’s more like “long time gone” in the Cowboys’ case. The NFC team with the second longest NFC title game drought is Chicago at 14 years. That was during the Jason Garrett Era for Dallas but you have to plow back through Wade Phillips, Bill Parcells, Dave Campo and Chan Gailey’s hires to find any memorable playoff success under Jones.

To lead an NFL franchise is no easy task, and to lead one as iconic as the Dallas Cowboys comes with even higher expectations from both the front office and fans. The Cowboys have delivered five Super Bowl titles to Dallas under legendary coaches like Tom Landry,