Paltrow's appearance in the ad comes after the company's CEO and chief people officer -- who were allegedly having an affair -- were caught on the kiss cam at Paltrow's ex-husband's band, Coldplay's concert,

The video of a cheating couple caught on a kiss cam at a Coldplay concert was created by a Belmar woman who had no idea she would create a sensation.

As the Coldplay kiss-cam couple fades, Chris Martin has the same routine, the woman who shot video has made no money and we're all just horrible, awful people.

The video likened the faces made by a CEO and head of HR caught canoodling to the fear felt by undocumented immigrants.