As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Anheuser-Busch has won Ad Meter 14 times – the most of any company – but hasn't finished on top since 2015. Some of the world's biggest celebrities are set to start in 2025 commercials, ...