Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Echoes & Algorithms is a mini-series delving into the evolving relationship between grassroots journalism and artificial ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

From October 22 to 24, buy now, pay later (BNPL) platform Affirm is running its first 0% Days promotion. When using the ...

Agencies are selling entrepreneurs quick fixes for LLM visibility, but the only strategy that lasts is the blend of PR ...

Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.

If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a ...

GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility ...