CNBC's Sara Eisen talks to legendary sports marketing executive Sonny Vaccaro along with author and journalist Armen Keteyian.

Alec Baldwin has hosted the show 17 times, the most in the series’ history, with Martin, Hanks, Buck Henry and John Goodman following close behind. As the show celebrates its 50th anniversary this ...

Overall, Nike is a dominating force in the footwear and sports apparel industry. Air Jordan is a significant help to the ...

Comedian George Lopez revealed how Michael Jordan made fun of his friend for wearing Puma shoes at Michael Jordan's private ...

The leader of the global brand announces his JUMP Initiative, a project of The Just Trust, ahead of NBA All-Star weekend to ...

In the late 1990s, the label combined running and training shoes with the cult favorite Trunner line. More recently, it's ...

There are a few key moments in football, seen from a sports marketing point of view that has proven really big in taking the game to the next level.

Rating what Super Bowl ads have been memorable is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes timeless ...

Michael Jordan's son in the news for the wrong reasons after a drug-related arrest earlier this week in Florida. Marcus Jordan was charged with cocaine possession Monday after being pulled over ...

Phil Jordan said that fast track devolution is about having “local control of key decisions and strategic investments sooner rather than later” – though Isle of Wight East MP, Joe Robertson, insists ...

Michael van Gerwen has slammed comparisons between Luke Littler and Phil Taylor and says it "takes away respect" from the legends of darts. Littler has quickly become one of the biggest superstars ...