The Los Angeles Lakers aren’t the only brand that stands to benefit from acquiring former Dallas Mavericks star Luka Dončić.

The Lakers acquire five-time All-Star Doncic in a deal that positions him as their star of the future and sends 10-time ...

The Dallas Mavericks GM who just traded Luka Doncic to the Lakers is also the same man whose botched Nike meeting helped push ...

As the blockbuster Luka Doncic trade shook the basketball world this weekend, the Dallas Mavericks, Doncic's former team, drew heavy criticism.

The Dallas Mavericks were allegedly sick of Doncic's lifestyle habits. In his awkward LA intro press conference, Luka made a ...

All smiles, a gray shirt, a black jacket, and the backdrop draped in black, purple and gold. The Los Angeles Lakers, known ...

On social media, podcasts, and talk shows, hypotheses about the trade of the century are proliferating. The favorites: that it is a manipulation by the League or a brutal blackmail of Texas ...

When the game ended, the team’s mascot, a giant crown-wearing potato named King Tot — Steve Martin sings: “King Tot!” — ...

The day after the Mavs general manager traded Luka Doncic to the L.A. Lakers, Harrison met with reporters in Cleveland, ...

Star Point Guard Luka Doncic said farewell to the Dallas Mavericks just minutes after the ... served as Kobe Bryant’s marketing manager at Nike and Pelinka, now 55, was Bryant’s agent.

Jason Kidd and the Dallas Mavericks may have pulled off one of the most surprising NBA trades in recent memory, sending 25-year-old superstar Luka Doncic to the Los Angeles Lakers in exchange for ...

It's been under two days since Luka Doncic was shockingly traded from the Dallas Mavericks to the Los Angeles Lakers, yet the shock hasn't worn. The landscape of the NBA will be shaken for years ...