Having a winning college sports team supposedly drives applications up and acceptance rates down. Sounds like a win-win, but before you link your bracket picks with your application list, let’s take a ...

The college sports economic revolution, which began more than a decade ago with Ed O’Bannon’s lawsuit over what became known as name, image and likeness (NIL ... after Sweet 16 loss to ...

Shead badly sprained his ankle in last season's Sweet 16 season-ending loss to ... I don't even ask, by the way." NIL impact on March Madness? In the 2025 NCAA Tournament's Final Four, not as ...

You might have noticed that the Lady Vols didn't exactly charge into the NCAA tournament. They lost three of their last four games and looked bad doing it. That slide cost Tennessee a fourth seed ...

Forbes contributors publish independent expert analyses and insights. NCAA/Elite Gymnastics analyst with 15 yrs of experience in the sport.

No team seeded No. 4 or better lost their first-round matchup in 2025. Is this the new normal or can March remain "mad" in ...

A new revenue-sharing plan is set to begin in July that critics warn could widen the gap between the ‘haves’ and ‘have nots.’ ...

The Illini basketball team’s missing disclosures reflect an indifference to documenting NIL deals across the athletic department, the news organizations found. Athletes from 20 sports combined ...

Payments for NIL deals come from businesses like Nike ... to name the winners of 30 of the first 32 games - to the Sweet Sixteen round - to win a lesser prize of $1 million.

The landscape of college sports has drastically changed since athletes gained the right to profit from their Name, Image, and Likeness (NIL) in 2021. With the NCAA facing a growing wave of ...