Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.

Ahead of the star-studded dinner, Michael and David Yurman's CCO Evan Yurman shared insights on jewelry and what the pursuit ...

Jordan Brand reimagined its iconic Banned Air Jordan commercial, showing what it would’ve been like if they never paid Michael Jordan’s NBA fines—and it’s 🔥🔥🔥 pic.twitter.com ...

As part of a global campaign to celebrate the 40th anniversary of the Air Jordan 1 and the NBA controversy that propelled the ...

NBA 2K’s official X handle recently dropped a bombshell that Jordan Brand got BANNED in NBA 2K25 due to reasons beyond their control. Sneakerheads and gamers were rocked by the statement.

Of course, the Jordan brand is the most iconic in all of sports. Countless players in the NBA and beyond have worn shoes inspired by the GOAT, Michael Jordan. With that being the case, NBA 2K ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

Jalen Hurts is one of Jordan Brand's new faces, and nothing puts you squarely in the spotlight like a Super Bowl appearance.

Michael Jordan's legacy has grown beyond basketball to take on all sports, entertainment, and fashion. But what if the Air Jordan never got off the ground due to arcane NBA rules in 1985?