Mattel has reported a “strong increase” in consumer demand heading into the festive sales season as the business steps up its ...

Ruth Handler's creation of Barbie was inspired by her daughter's preference for adult-shaped dolls, leading to a ...

Make this Christmas unforgettable with your chance to win a dazzling bundle of Mattel toys. We have five bundles to give away ...

Mattel Inc. Chief Executive Officer Ynon Kreiz said the company is well positioned with products across every price range as ...

The 18-plus segment is driving growth in the toy and game industry and fueling a wave of nostalgia-inspired releases.

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. ’Tis the season — believe it or not! The holidays ...

The worldwide phenomenon of KPop Demon Hunters is finally coming to life as Mattel debuts their exclusive 3-pack doll set ...

Mattel Creations has revealed the the HUNTR/X 3-pack from Netflix’s hit animated musical fantasy KPop Demon Hunters which ...

Pre-orders for Mattel Creations’ KPop Demon Hunters dolls begin November 12. If you snag a pre-order with holiday gift-giving ...

Mattel released a new Monster High collection of dolls, one for each of the girls; Draculaura, Frankie, Lagoona, Clawdeen, ...

From the rugby field to the toy aisle, Olympic medalist Ilona Maher is redefining what strength and femininity look like — in ...