Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

Super Bowl commercial price tags hit a new high in 2026.

The cost of Super Bowl commercials continues to rise. Here's a look at how much a 30-second ad is this year.

Pepsi, Budweiser, Doritos and more: Here are the highest-rated Super Bowl commercials in Ad Meter history.

The mass market paperback, light in the hand and on the wallet, once filled airport bookstores and supermarket media aisles. You may never buy a new one again. By Elizabeth A. Harris The pioneering ...