If you've ever stood around the practice green at a PGA Tour event, you've likely seen players using a thin string as they putt. It’s called a start-line string or an alignment string, and it's one of ...

GEO performance comes down to proof. Share of Search, buyer intent, and prompt visibility show whether your strategy is creating real demand.

Run lean, grow fast — how solopreneurs are automating seven-figure success. Most entrepreneurs are playing it safe with AI — generating captions, rewriting blog posts, maybe spitting out a few email ...

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search ...

Google’s quiet retirement of the num=100 parameter might look trivial to the rest of the world, but for SEO professionals, it’s another step deeper into the dark.  That small setting allowed us to ...

Google's AI image tool, Nano Banana, is now integrated into Google Search and NotebookLM, expanding its reach beyond the Gemini app. Users can now transform photos with AI via Lens's new Create mode, ...