Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

What if the future of research wasn’t just faster, but smarter? Imagine a world where the tedious hours spent sifting through dense academic papers or perfecting complex presentations are replaced by ...

IPG Health is pushing for a new way to do market research — one that is powered by AI. The agency’s newest tool — LivingMirror — creates AI personas that mimic participants in focus groups, so that ...

You don’t need a financial expert to tell you that saving money is essential. From retirement to a rainy day, you need money stored up to get you through the hard times and the good times — and ...

Brad Anderson is the President of Products and Engineering at Qualtrics. Brad previously spent 17 years as a key leader at Microsoft. The future of customer feedback and market research won’t just be ...

Elon Musk’s xAI has reached an agreement with the U.S. government’s purchasing arm to sell its AI chatbot Grok to the federal government for under a dollar, pitting it against OpenAI and Anthropic.

Elon Musk’s xAI signed a new agreement to expand access to its artificial intelligence chatbot Grok to the federal government, the General Services Administration announced Thursday. Federal agencies ...

Social media giant Meta announced on Monday that its open source artificial intelligence models will now be available for federal use through the General Services Administration’s OneGov strategy. The ...

Cecilia Van Cauwenberghe discusses how U.S. research and innovation are transforming the global energy landscape ...