McDonald’s (MCD) is leveraging its captive audience and extensive digital menu board network to display ads for third-party brands, creating a new source of high-margin revenue. The hamburger chain, ...
McDonald’s is testing placing ads from other brands on the digital menu boards in its drive-thrus and in its restaurants, ...
Starbucks will install digital menu boards in up to 90% of its U.S. stores to tailor beverages, food, and promotions based on the time of day ...
McDonald's pilots third‑party ads on digital menu boards after orders, aiming to monetize captive moments across 13,700+ US locations amid softer sales.
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McDonald’s Is Testing a Change to Its Drive-Thrus: How the Pilot Program Will Impact Restaurants
“Tests and pilots are something we’ve routinely done throughout our history to learn in real environments,” McDonald’s ...
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McDonald’s is testing out the change at drive-thrus right now as a pilot at certain U.S. restaurants.
Fast-food chains including McDonald’s and Burger King are balancing kiosks and AI with renewed hospitality investments.
DigitalSign.co Launches AI-Powered Digital Signage Platform for Businesses Managing Screens at Scale
New platform combines AI-assisted content creation, centralized screen management, scheduling, dayparting and remote ...
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California Senate Bill 869 (S.B. 869) was presented to Governor Gavin Newsom for his signature on September 4, 2026. If signed into law, S.B.
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