By Harshita Mary Varghese and Patrick Wingrove Jan 28 (Reuters) - Novo Nordisk spent nearly $500 million on U.S. advertising ...

By 2030, personal AI agents will mediate virtually all consumer interactions. These agents will do more than recommend ...

Injecting Excellence, Creativity, and Digital Interaction to Redefine Outdoor Advertising and Lead the Industry Forward ...

Super Members Council has argued that ASIC should include more examples of “modern aggressive” advertising tactics – like ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Many companies will do whatever it takes to make a bigger profit. Sometimes, this means adopting marketing and advertising strategies where they, bizarrely, try to gender products and services for no ...

The Consumer AI Disruption Index is a qualitative and quantitative study that maps 17 consumer-facing verticals along two axes: risk of AI-driven disruption and strength of customer relationships (see ...

Legality is most visible when a country restricts who may offer a service domestically, while leaving individual use largely unpoliced. Online gambling markets show this clearly: domestic law can ...

As the chain continues to upgrade its menu offerings, it is attracting new guests while building more sales layers ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.