You read that right, elf makeup just made a toy for your dogs, based on one of their bestsellers; and it’s only $8. The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on ...

Which glow-infused sunscreen came first: Supergoop or ELF Cosmetics? Supergoop released its SPF 40 Glowscreen in 2020, and I tried it not long after. While I thought the product worked fine ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...