“There is a flag,” CBS play-by-play standby Jim Nantz announced to the masses watching at home. Kevin Harlan, calling the game for Westwood One Radio, echoed the call. Except, no penalty had been called. The play would count. The Kansas City Chiefs were one clock-killing drive away from a third straight Super Bowl.

CBS got Buffalo Bills fans' hopes up on Sunday after Josh Allen's incomplete pass to Dalton Kincaid, with the score bug signaling that a flag had been thrown on the play

Jim Nantz clears up confusion that took place at the end of the Bills-Chiefs AFC title game won by Andy Reid and Kansas City. / Geoff Burke-Imagn Images 1. As expected, there was a LOT going on in Sunday’s AFC championship game with the Buffalo Bills and Kansas City Chiefs.

Viewers were left confused when the "flag" graphic popped up on the screen following what became the Bills' final offensive play of the contest even though no penalty had been called.