InMobi has launched Mobius, a unified intelligence system designed to automate outcome-led advertising decisions across its ...

Honasa Consumer Ltd expects early-thirties YoY net sales value growth in Q2 FY27, driven by Mamaearth and expanding offline ...

DoubleVerify has launched attribution measurement for ChatGPT ads, helping advertisers track ROI and customer journeys. DV ...

OpenAI is expanding ChatGPT Ads beyond basic placements with visual formats, deeper measurement and brand-suitability tools — ...

Agentic AI threatens to disrupt India e-commerce and advertising models as software replaces human browsing, shifting control ...

OpenAI is expanding ChatGPT Ads with a new visual format, a broader measurement partner ecosystem and independent ...

Rajeev Samant, Sula Vineyards founder, reflects on 26 years of building India's wine industry, from humble beginnings to a ...

Quick commerce is expected to account for around 16% of festive sales this year, up from 12% last year, indicating that its ...

As ChatGPT advertising enters India, the bigger question for marketers may not be whether brands will use it, but whether it ...

AI-led script evaluation is helping microdrama platforms improve their hit rate by identifying stronger stories and production formats before they commit to production.

Trent Ltd reported a 23% rise in Q2 standalone revenue to ₹5,788 crore, driven by strong retail expansion as Zudio crossed ...

Gaurav Kaul has moved from leading Cipla’s Rx business to become MD & CEO of Cipla Health, where he will focus on the ...