ButtonShift's Deepankar Das explores how agencies lose creative time and revenue due to tool-hopping across emails, chats and ...

The partnership will be rolled out via an integrated campaign across digital, outdoor and experiential platforms as the ...

It is partnering with several news organisations, including News Corp, Le Figaro, Prisa and Süddeutsche Zeitung, to provide ...

Du Peloux began as a copywriter at CLM/BBDO in 2003 and now leads Marcel at Publicis Groupe while also serving as President of the French Art Directors’ Club.

With more than two decades of experience in marketing in his new role, Gupta will oversee Boopin’s operations and client engagements across North and East India.

DGTOOHL noted that brands across sectors such as automotive, smartphones and quick-service restaurants are adopting programmatic digital out-of-home advertising.

While the deal outines 100% share swap transaction, the companies did not disclose the valuation, saying details will be made public after the transaction closes.

As brands push for greater accountability, outcome-based agency pay is back in focus. Experts share why fractured metrics and shared responsibilities complicate the shift ...

Rai will oversee sales across Huella’s products and lead the company’s advertising revenue strategy across India, as it also expands into Southeast Asia with Singapore.

While the deal outines 100% share swap transaction, the companies did not disclose the valuation, saying details will be made public after the transaction closes.

Awanish will be responsible for strengthening operational coordination across the group and supporting its efforts to integrate AI into its business processes.

A HerKey report with Havas Creative India found that in women-led categories like fashion, personal care, FMCG and retail, ...