Eighty-four percent of consumers around the world say they trust word-of-mouth recommendations from friends and family, a form of earned media , above all other sources of advertising, according to a ...

From expansive audio growth to the rising footprint of video-enabled platforms, this report analyzes the key forces reshaping ...

CHICAGO and NEW YORK — Aug. 26, 2024 — Circana™, a leading advisor on the complexity of consumer behavior, today announced it has entered into definitive agreements to acquire NCSolutions (NCS), the ...

In today’s cutthroat marketing arena, data-driven decisions reign supreme. Enter Predictive ROI (PROI) by Nielsen – your trusted ally for optimizing campaigns and achieving marketing goals.

Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted by NCAA Tournament Final Four and Championship Games YouTube Maintains No. 1 Spot in Nielsen’s Media Distributor Gauge ...

Music fans have unprecedented access to music today, available whenever and wherever they want it. But with so much content available, how can fans quickly identify music they hear across television, ...

NEW YORK – February 17, 2026 – Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media industry’s leading snapshot of total TV and ...

Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...

NEW YORK – September 17, 2024 – Television viewing in August was defined by the undeniable influence of the 2024 Paris Olympics, according to The Gauge™ report from Nielsen. The Summer Games had the ...

of an ad’s outcome and drives better business results for marketers, continuing Nielsen’s measurement innovation. NEW YORK, July 31, 2025 – Nielsen, a global leader in audience measurement, data, and ...

The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...

At Nielsen, an innovative spirit drives us forward. For 95 years, we’ve continually invested in innovations that have helped us provide better products for our clients, as well as drive growth and ...