Global data indicates that the ‘cheapest window in months’ has now opened for advertisers on major digital platforms.

Small print points to a potentially huge ad business expansion to third party inventory, placing the tech giant in direct competition with Google and Meta.

Investment firm Parc is supporting the transaction, with completion expected on 1 October. by Nikita Mishra ...

Douyin isn't Bilibili, and fans can tell when a brand hasn't noticed. WPP says celebrity faces and sponsorship logos no longer buy trust in China.

A Meltwater breakdown of sponsor performance across APAC and globally finds that engagement, reach and conversation each rewa ...

Leo Singapore's film talks about a home’s intangible value that deserves protection. by Staff Reporters ...

Elmwood, Ikea, Mediahub ANZ, Cheil Australia, PubMatic, Moët Hennessy Diageo, Burson, Woolworths Group, BBC Studios, The Social CliQ, ...

An article in El Nuevo Día, a Puerto Rican newspaper, highlighted a debate regarding Hyundai’s "Coqu ...

Hearts & Science's Garrett O'Reilly will become UK chief executive of the merged global entity. by Shauna Lewis, Beau Jackson ...

Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 mil ...

Ng explains why customer experience, usability, and community matter more than polished campaigns in an increasingly crowded auto and EV market.

Two decades after conducting beauty fieldwork in New York drugstores, the author has watched brands across Asia pour millions into digital seduction, only to lose customers at the counter.