App marketers spent last year watching two numbers pull apart. Downloads barely moved in 2025, rising 0.8% to nearly 150 billion, according to Sensor Tower’s State of Mobile 2026. Spending went the ...

Meta Muse is the latest attempt by the social media giant to become a big-time player in the AI market, and judging by its early success, it is finally having its ChatGPT moment. Muse is an AI agent ...

Recently I was fortunate to attend and speak at HONOR’s Global Developer Conference in Shenzhen, where HONOR unveiled MagicOS 11 and AVOW was named a Global Outstanding Partner. It was our second ...

On September 12th, Business of Apps Berlin returns to the German capital bigger and better than ever. To accommodate our expanding audience, we are moving to a larger venue, the Estrel Congress Center ...

This guide covers the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition and growth strategy. With millions of apps available, it can be ...

Mobile game monetization companies can help you generate high revenues. So, in this guide, we’ll share an outline of different game monetization models to help you identify which companies to work ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...

This guide will walk you through what a mobile marketing automation platform is, how they work, and how to choose the best one for you. A mobile marketing automation platform is a tool that helps ...

Push notifications are one of the main channels apps use to communicate directly with users, from delivering updates and reminders to encouraging users to return to an app. Working with leading push ...

This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies. As influencer ...

The best real estate app development services, how much they cost, top app development features, and how you stand to benefit from using app development companies. This guide will cover them all. Real ...