Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, ...

The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know.

Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional ...

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...