Explore how inventive content strategies drove meaningful customer engagement, from personalized books and a quickfire quiz ...

Content marketing is a powerful tool for building relationships with customers, but to work it has to capture the audience’s attention. Here we see how inventive content strategies drove meaningful ...

Packaging copy has gained a bad reputation in the past few years, mainly due to the rise of ‘wackaging’ – i.e. the overly-friendly and almost sickly-sweet style of language used by Innocent and Ella’s ...

Content creators can offer brands authenticity and a direct connection with their target audience. However, audiences are increasingly savvy. If you’re offering them a boilerplate script, it won’t be ...

A grad asked me the other day, “In the days before smartphones, what happened if you agreed to meet someone and got caught up – how would you tell them you were running late?” As I attempted to ...

Writing a good meta description is an art form, and one that’s often overlooked. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search ...

The mood among US TikTok users has been an anxious one in the past few weeks as they monitor the progress of the Supreme Court appeal that could determine whether TikTok will be forced to divest its ...

Diagnose exactly where both individual and team capabilities fall behind the curve, and benchmark your results against thousands of professionals to inform learning plans and drive improvements.

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...