In the age of the retail media network boom, retailers have been all too happy to strike a deal with marketers, selling off ad space on their own platforms and audience data for ads on third-party ...

Smaller platforms are in a fierce tug-of-war for small- to medium-sized business (SMB) ad dollars, betting that these smaller advertisers hold the key to future growth — and they’re looking to ...

As an industry, marketers and agencies are inching closer to solving the riddle on what ads made consumers buy products or services — and retail media networks seem to be offering the best brainpower.

For better or worse, AI is changing the industry, which means even influencer marketing and creators are going to have to adapt. Which is why Digiday has charted what influencer marketing is expected ...

This story was originally published on sister site, Modern Retail. Almost four years ago, Walmart started a new division called Walmart Data Ventures to capitalize on its customer and inventory data.

X boasts more monthly active users than Pinterest and Reddit — according to, of course, X. The social network reached more than 570 million monetizable monthly active users (MAUs) in the second ...

After promising growth in 2024 and early 2025, LinkedIn is doubling down on video with new tools and metrics. As of yesterday, creators on LinkedIn are able to track the average watch time of their ...

Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers can now get paid from direct, crawler and AI agent traffic through ...

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will ...

The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp before marketers started calling their partners and consultants. Not to make decisions — most aren’t there yet. Just to ask ...

This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...

Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting. It’s early ...