Every day we send and receive more than 360 billion emails. Some of us spend hours in our inboxes, which translates to tremendous marketing potential for businesses like yours. But for your email ...

In today’s digital age, the size of your email list doesn’t necessarily dictate your earning potential. Many entrepreneurs and small business owners are discovering that even small, targeted email ...

Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

In today’s oversaturated media landscape, an author’s words can easily get lost among the digital chaff. Book sales are flagging, attention spans are dwindling, and the old “Write It and They Will ...

When you group your subscriber list into segments that reflect targetable characteristics, interests, or needs, you can then tailor the content you send so that it's more relevant, timely, and ...