Currency instability may have the public spooked, but agencies can still find opportunities, writes Nick Berry of corporate finance and advisory practice Green Square. The full political fallout from ...
In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they lean into 2025? We asked experts from across the ad tech industry. Rewinding to the ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. UK marketing leaders are gearing up for a ‘bullish’ 2024, with more ...
New Stance, of The Miroma Group's entertainment and sport digital marketing agency, has been selected as Spotify's new UK influencer marketing agency. The agency will work closely with Spotify and its ...
The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the ...
Ubisoft has appointed Murray Pannell as its new UK marketing director, responsible for PR, brand and digital marketing. Pannell joins the French publisher after six years with Microsoft, where he was ...
2023 marks another year of continuous change. We’re facing a challenging economic environment and pressure to do more with less, all while still recovering from the blows of the last three years. For ...