Westword

Frozen Matter Is Rebranding as Sweet Action, Which It Took Over Last Year

Just over a year ago, Gerry Kim and Josh Gertzen, the owners of the pair of Frozen Matter ice cream shops in Uptown and Washington Park, purchased Sweet Action, an established Denver brand with its ...
Westword

The sweet treats at Sweet Action are particularly sweet for vegans

Sweet Action won an award in the 2011 Best of Denver issue as Best Ice Cream for the Milk-Averse — and for good reason. We can’t think of another spot in Denver that offers ice cream (yes, actual ice ...
The Denver Post

Sweet Action, 600 strangers give away 1,000 scoops of ice cream

Getting your Trinity Audio player ready... Sweet Action Ice Cream gave away 1,000 scoops of ice cream Saturday, and more than 600 strangers picked up the tab. Jesse Thorn and Jordan Morris run a ...
The Denver Post

A decade-old Denver ice cream shop changes hands

Getting your Trinity Audio player ready... Ice cream acquisition does have a softer ring to it than most business takeovers. This month, Frozen Matter assumed operations over at Sweet Action. (See how ...