As part of Starbucks’s reset, CEO Brian Niccol, former CEO of Chipotle and Taco Bell, is attempting to reestablish it as a ...

Starbucks’ CEO Brian Niccol discusses the challenges of scaling a turnaround across the company's large workforce and how the "barista connection" is key to the brand's recovery.

Starbucks CEO Brian Niccol took the helm in September 2024, inheriting a company facing its first revenue decline in four years amid customer complaints about high prices and long wait times. A year ...

While Nike has been experiencing a negative impact from tariffs, its margin has taken far less of a hit than Starbucks. Nike ...

Starbucks (NASDAQ: SBUX) has been undergoing changes over the past several months in an effort to turn around its business and get back to growth. CEO Brian Niccol took over back in September and has ...

Starbucks has been experimenting with artificial intelligence as it seeks to turn around its business and gain an advantage in the competitive industry. But even as the coffee giant pushes forward ...

New CEO Brian Niccol has said since joining the coffee chain in September that he wants Starbucks to refocus on its in-store ...

The top Starbucks shareholders are Brian Niccol, Brady Brewer, Cathy Smith, Vanguard, Capital Research Global Investors, and ...