If you've ever been told that you "just need to post more" to get leads from social media, you're not alone. There's a lot of noise out there about how to turn followers into clients, and while social ...

Social media and marketing have deep ties nowadays, so deep that a recent Social Media Examiner survey found that 97 percent of marketers participate in social media marketing, up from 94 percent last ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Overview LinkedIn has evolved from a job-search platform into a powerful business and marketing ecosystem.Businesses can use ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

When lead generation relies on only one or two channels, timing and context frequently work against engagement.

Social media can drive leads, but only when it’s used strategically rather than chasing virality or posting aimlessly. The real results come from consistent, clear messaging that builds trust, tracks ...