Starting this fall, Xbox Kinect owners won't just use the motion control device to slice virtual fruit or turn their living room into a dance floor. They will use it to answer questions during a ...

In-game advertising hasn't proven to be the cash cow many corporations thought it would be earlier in the decade. However, that isn't stopping Microsoft from rolling out a new wave of ads that will ...

Do you watch commercials or do use that timeslot to run to the restroom or to the kitchen? Do you fast-forward to skip as many commercials as possible when watching TV via a DVR or On Demand?

The next-gen Kinect shipping with the Xbox One was not designed for optimization of dashboard ad placement or any sort of ad-based functionality, Microsoft director of product planning Albert Penello ...

It seems the next-generation Kinect sensor that is required on the upcoming Xbox One will be used for more than just voice and movement-based game control. According to a recent interview with the ...

Miscrosoft’s Kinect is a powerful little device. The latest trick up its sleeve, though, is something called Nuads: interactive advertisements that will have you waving at your TV to take part in ...

A while back we reported about a Microsoft patent application for a system that would scan your posts on Facebook and other social media (with your permission, presumably) to deduce your mood, ...

Microsoft’s video shows applications for Kinect being used in the arts, education, science, and medicine. Microsoft’s video shows applications for Kinect being used in the arts, education, science, ...

When Microsoft reversed its Xbox One policies a few weeks back, there was momentary hope that the company has listened to its customers and understood the features they were asking for. Granted, this ...

When I think about online commercials and embedded spots and advertising in general, I imagine Malcolm McDowell strapped into a chair, his eyes pried open. I think about volume jacking — TV ads that ...

Thanks in part to a number of policy changes, there's no shortage of misconceptions floating around about the Xbox One. While the company hasn't always been aggressive about correcting them, one ...

Xbox One and Kinect marketing chatter has caused a bit of a stir this week, after an Advertising Age report suggested that Microsoft was poised to share captured marketing data with third-party firms.