Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With increasing talk about artificial intelligence (AI) in all corners of the business, ...

If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

"Our collaboration with ActionIQ marks a significant milestone in customer data platform innovation," said David Skinner, Head of Strategic Alliances at Acxiom. "It enables us to expand on our mission ...

Adobe Inc. is getting into the agentic artificial intelligence game with the general availability of its first family of AI ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

The most effective enterprise technology platforms streamline operations, drive innovation, and enable scalability while managing costs and risk. They help improve the overall productivity of ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

Dell AI Data Platform updates improve support for full AI lifecycle from ingestion to inferencing Dell collaborates with vector search leader Elastic to improve inferencing and analytics applications ...

The consumer retail landscape faces a fundamental disconnect worth trillions of dollars: when brands sell through third-party retailers, they lose the direct relationship with their end customers, ...

Hightouch raised an $80 million Series C round to become a newly minted unicorn. The startup uses companies' existing data and AI to enhance marketing and sales. Hightouch competes with Salesforce and ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...