Add Yahoo as a preferred source to see more of our stories on Google. Longtime advertising and media exec Scott Donaton is departing his gig at Digitas to join Hulu as the Disney-controlled streaming ...

Publicis' acquisition of Digitas offers a rare glimpse into the real market value of pure-play digital agencies. At $1.3 billion, the cash deal represents a 23.5% premium over what Digitas shares had ...

The layoffs of 2 percent of Digitas' staff raises the question of whether Publicis paid too much -- $1.3 billion -- to acquire the digital ad agency network in 2006. Most of the reports have focused, ...

For the last decade, Digitas has been one of the preeminent global brands in the digital-marketing space, earning plaudits for its online work on behalf of A-list clients like American Express and ...

Nine months after he fired Jack Griffin, Time Warner (NYSE:TWX - News) CEO Jeff Bewkes has finally filled the most prominent empty chair at the media company, appointing Laura Lang, CEO of Digitas ...

Google yesterday brought together executives from Digitas and CBS Interactive to discuss how buyers and sellers are working together to evolve programmatic ad buying. Joel Aranson, VP and director at ...

Consumer interactive agency Digitas has entered an agreement to buy healthcare interactive agency Medical Broadcasting Company (MBC). Terms of the deal will include an initial payment of $30.4 million ...

Ad agency Digitas is creating an augmented reality (AR) app experience that chronicles the first manned mission to land on the moon 50 years ago for the the John F. Kennedy Presidential Library and ...

Scaling its health care business, Digitas has combined its existing health care practice with the interactive agency it acquired last year, Medical Broadcasting Co. Serving now as a stand-alone ...

The head of the digital ad firm is expected to continue a digital push by the magazine unit of the entertainment conglomerate led by CEO Jeffrey Bewkes. By Georg Szalai Global Business Editor NEW YORK ...