Butterball’s new “cook from frozen" turkey requires only two steps to make it: unwrapping it and popping it in the oven.

Butterball just introduced its Cook from Frozen Premium Whole Turkey, which customers can simply remove from the freezer and pop into the oven on the big day. The company says there’s “no thawing, no mess and no stress” involved in the preparation of its new product.

Cooking a Thanksgiving turkey presents a host of unique challenges, including making sure it’s not dry, and making sure it’s delicious. But thawing out a multi-pound frozen bird is the first big one.

For anyone planning to host a moveable feast this holiday season, Butterball has a new stress-free option for the centerpiece Thanksgiving dish: a turkey that's ready to roast straight from the freezer.

If you dread the Thanksgiving feast preps, Butterball has at least one step in the process you can cut. Butterball has a new "cook from frozen" turkey you don't have to thaw. Cooking the turkey is now two steps: unwrapping and popping it in the oven.

The famed turkey brand just announced its Cook From Frozen Premium Whole Turkey, which essentially requires just two steps: Remove turkey from packaging. Roast it. "No more need for planning days in advance to thaw,

If you wake up in the middle of the night sweating because you fear you forgot to thaw your turkey before Thanksgiving, this news is for you. Butterball has unveiled a new "cook from frozen" turkey.

Holiday meals just got easier, thanks to Butterball's new Cook From Frozen Whole Turkey. The brilliant new product is here just in time for the 2024 holiday season and it promises to eliminate the (dreaded) thawing and preparation process.