You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Monday marked Day One of the the remedies phase of the Google search antitrust trial **and** the start of the second week of ...

Because GSTV – originally “Gas Station TV,” a media and advertising company that runs videos on gas pumps – is being acquired ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

This a long overdue moment of reckoning for companies who (still) hold disproportionate control over publishers' website ...

What does the end of impulse shopping mean for advertising? Plus, Remember Google+? Meta sure hopes you don’t.

In other Google antitrust news, the remedy phase for the search case begins on Monday in Washington, DC. Last year, Google ...

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...