OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through ...

As AI takes on more execution, there is more need for marketers who bring judgment, strategy and the skills to direct the technology.

Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of ...

AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.

The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM ...

AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when ...

Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable ...

Build portable expertise, owned relationships, and adaptable skills that help your marketing career gain from AI and platform ...

Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.

AI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and ...

A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool.

Creator video gives B2B brands a way to stand out from AI-generated content and build credibility with buyers using AI to research products.