Google on Thursday is launching a new AI-powered feature called Web Guide for organizing Google Search results. Web Guide is a Search Labs experiment that leverages AI technology to organize the search results page by grouping pages related to specific aspects of the search query.

Google says AI can help surface the most relevant content, but Web Guide could also be a new way for the company to control the top-billed hits.

AI upstarts were supposed to lay siege to Google’s search-engine dominance. So far, the defense is winning, writes Asa Fitch, following second-quarter results from parent company Alphabet. A: Google’s