Last month, a new social-media app started making the rounds. On SocialAI, the pitch goes, you’re always the “main character,” you’ll always get engagement, your replies will always be full, and you’ll have exactly the types of followers you want. The catch is that none of these followers are people — they’re all characters generated by AI.

Meta is bringing facial recognition tech back to its apps more than three years after it shut down Facebook’s “face recognition” system amid a broader backlash against the technology. Now, the social network will begin to deploy facial recognition tools on Facebook and Instagram to fight scams and help users who have lost access to their accounts,

Mark Zuckerberg’s social media company, Meta, is bringing back its facial recognition software on Facebook to tackle the rising cases