Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. URL parameters can create infinite URLs, causing crawl inefficiencies. E-commerce ...

Google's John Mueller reminded us about when case sensitivity matters for Google Search and SEO when it comes to your URLs.

As SEO continues to shift in the AI era, fine-tuning every aspect of your site for both users and search engines is more important than ever. URLs, the digital pathways to your content, remain a ...

Google's John Mueller explains the nuances of the URL Removals Tool in the context of the aftermath of a hack attack.

Link shortening has been a necessary tool as the internet has expanded over the years, but Google is looking to kill off its version of shortened links. Adding another body to the Google Graveyard, ...

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

Google is deploying its own link shorteners, search.app and share.google, for content shared from Discover. The new short links obscure source websites but retain the ability to generate rich previews ...

Link Rot: URL shortening is a technique designed to turn long web addresses into shorter, more manageable links. This process can make life easier for web visitors, but it can also introduce a new ...

Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date. Google stopped allowing us to make new ...