The bottom line: modernizing insights is no longer about better market research—it’s about building a living system of ...

Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they purchase with the all-important ‘why’ of the purchase. The sweet spots in ...

The Consumer Confidence Index (CCI) is a crucial tool that helps gauge how optimistic or pessimistic consumers feel about their financial future. Administered by the Conference Board, this survey is a ...

Among those is the continuation of the sport's national marketing campaign 'The Going Is Good', which has been credited with ...

Vibe coding is a software development approach that uses AI, particularly (LLMs), to generate and refine code based on high-level NL instructions, saving a massive amount of manpower and time vs.

Kroger’s data arm 84.51° announced Wednesday the unification of its retail media, consumer insights and loyalty marketing services. Those teams are now aligned in a single division under Kroger ...

Taste and nutrition powerhouse Kerry revealed six key consumer concerns and the sales opportunity for brands offering ...