It is a technique designed to stimulate creativity in the most spontaneous way possible, with the goal of generating a list of quality ideas and suggestions from the participants. Brainstorming ...

Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

Unlock the potential of your daily routine with 10 innovative ideas that inspire and empower. Dive into practical solutions ...

Brainstorming is simple. You come up with a lot of ideas, use meaningful criteria to prioritize, and then select the cream of the crop. But there’s a problem–brainstorming is just a process. Just ...

When they get stuck, you can tell them about the creative cliff illusion. Here’s something I wrote about the topic for Character Lab as a Tip of the Week: “I have no idea what to do with 1,000 tennis ...

Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line, or even creative ways to celebrate your anniversary. The traditional approach to cracking these ...

There is nothing quite as energizing as a well-run brainstorming session. When I work with clients on innovation projects, the Ideation stage is one of my favorites. There is a distinct energy and ...