Marketers in B2B companies have reluctantly moved into the digital era, forsaking expense accounts, business trips and person-to-person contact in favor of a more hybrid model that combines the best ...

This episode of the Marketing Smarts Live Show delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into ...

The influence of external proof is important — but lasting impact comes from building it inside your organization.

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Let's put a spin on how we approach digital trends in 2022. All marketers search the internet for ideas and try to keep ...

A funny thing happened to B2B marketers during the pandemic. Not only did more buyers turn to digital channels to help with their purchase journey, but millennials became the largest generation in the ...

Modern’s latest guide carves out 7 distinct areas of B2B digital advertising that will help you cut through the noise and define advertising across key ad platforms. B2B digital ad spend is growing, ...

Competitive edge gained. B2B ecommerce is rapidly growing, offering businesses a competitive advantage. Streamline complex sales. Effective B2B ecommerce simplifies complex purchasing processes and ...

The B2B buying cycle has a start and an end, but the path between the two is rarely straight. New research across 632 APAC ...