As marketers wrangle for consumers' attention amid an explosion of clutter on every channel, it's no wonder Influencers have become such important commercial facilitators. In a crowded room, in short, ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

Influencer culture has officially taken over the world. And... has kind of changed what it means even to be an influencer. Gone are the days of making it big on a reality TV show, garnering a fan base ...

The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, ...

The next general counsel to slide a morality clause across the desk for a celebrity or web influencer to sign shouldn't be surprised if the talent also whips out a morals clause, one to cancel the ...