Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Overwhelmed with data, many companies are cutting through the noise by seeking Web analytics that enable them to do a better job of viewing—and acting upon—multichannel relationships. “It’s the Holy ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

It’s not difficult to track social media marketing efforts, but I haven’t seen many organizations doing it well. Here's a four step approach to social media campaign monitoring. Before I lay out ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the key reasons why web analytics matters for businesses. At present, ...

After acquiring a Web analytics company, Yahoo began giving website owners the ability to become more successful by analyzing traffic that flows through their websites. Yahoo Analytics can monitor ...

Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is. In this article I look at some ...

There are certain actions though that can be exactly measured, as they are recorded in back end systems. We know exactly how many transactions are placed, leads are generated, contact forms submitted, ...

As a CMO, you don’t have the time to develop a deep understanding of each team member’s processes on a day-to-day basis. You need an abridged version of your team ...

Today’s business landscape is a tumultuous one, with 29% of UK businesses citing economic uncertainty as a key factor in affecting turnover. Success in this climate means making the right decisions ...