According to a new lawsuit filed in federal court in Los Angeles, California, Volvo Group North America LLC is too cheap to pay for the photos they use in ads and guilty of using bullying corporate ...

Automotive photographer Jack Schroeder and model Britni Sumida filed a lawsuit against Volvo, alleging that the automaker used Schroeder's photos featuring Sumida and a Volvo S60 without authorization ...

Advertising can have a powerful impact when it connects on not just a consumer purchase level but also a human emotional level. Volvo's newest ad for its EX90 SUV is essentially a short film. It shows ...

In the world of advertising and branding, staying relevant while resonating with audiences is a delicate balance. Two automotive giants—Volvo and Jaguar—recently demonstrated the stark difference in ...

Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle? That's one of several questions raised by the debut of a new ...

A young woman approaches her distracted partner. He asks her if something’s wrong. She hesitates. Then reveals the positive pregnancy test. They quietly embrace, incredibly happy at the news. As she ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

If you hadn’t noticed from Volvo’s “naughty” S60 ad campaign from last year, the company wanted you to know that its midsized sedan, with its turbocharged six and all-wheel drive, could hang with ...

In the ever-evolving world of advertising, where companies are constantly trying to outdo each other with the next big thing, Volvo has thrown a curveball in Saudi Arabia for a couple of reasons.