It is hard to read a newspaper these days without coming across a story about the high and ever increasing cost of drugs. The Wall Street Journal named drug prices the top health story of 2015.

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

In 2006, Dominique Molina, CPA, was desperate for a change. Long hours and the challenges of running her small tax practice were taking a toll on her health, relationships, and family. Molina took a ...

This article was originally published on Apparelist. Money left on the table doesn’t pay bills. Every day, print shops across the country calculate their costs, add a markup, and hand over quotes that ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Attracting high-paying clients is one thing, but determining ...

Editor’s note: This is a Web-exclusive sidebar for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” The history of business is the history of epiphanies. Sometimes the fog clears up, ...

Value-based pricing aligns prescription drug prices to their clinical benefits, leading to lower spending and better health outcomes. In the United States, pharmaceutical companies are able to set the ...

More accounting firms than ever are branching out, expanding beyond traditional tax and compliance services into things like advisory services to meet the expanding expectations of their clients and ...

In a strategic move to address the evolving landscape of consumer spending, McDonald’s U.S. leadership is doubling down on “value and affordability.” This renewed focus is a response to the growing ...

Over the past 40 years, we’ve read many things about value-based pricing and the benefits it can bring to the bottom line. Pricing scholars, consultants, and experts highly recommend value-based ...

Prices send signals about consumer preferences and thus stimulate producers to make more of what people want. Pricing in a pandemic is complicated and fraught. The policy puzzle involves balancing ...